WRITING. EDITING. BRAND STORYTELLING. CONTENT STRATEGY.
Jay Moye is an award-winning writer, editor, multimedia storyteller and brand journalist who has spent the last 20+ years creating and curating authentic, compelling content for companies, organizations, publications and leaders.
From 2012-2019, Jay served as global editor-in-chief of Coca-Cola Journey, The Coca-Cola Company’s pioneering digital magazine and owned media channel. In this role, he led global editorial strategy and content development for the platform, bringing to life the stories behind the company's brands, business, people and priorities.
In addition to writing nearly 1,000 articles and leading day-to-day publishing, Jay provided thought leadership and creative counsel to the international Coca-Cola Journey network of sites spanning 50 countries and 20 languages.
Jay has written for a range of companies throughout his career, including L.L. Bean, Comcast/NBCUniversal, Amazon, Hilton Hotels, General Electric (GE), Amazon and American Express, and his work has appeared in publications including The Bitter Southerner and Paste.
An avid musician, he has a B.A. in journalism from the University of North Carolina at Chapel Hill and lives in Asheville, N.C.
writing & editing (portfolio link)
enterprise news stories • human interest features • executive/business profiles • video scripts • press releases • media kits • fact sheets/Q&As • white papers • case studies • internal communications • social media/SEO copy • blogs • speeches • editorials • executive byliners • podcasts • corporate reports
strategy & curation
editorial planning and calendar management • company narrative/messaging development • ideation and story-mining • publishing partnerships • cross-channel storytelling
coaching & thought leadership
media training • individual and group writing/interviewing tutorials •
brand storytelling workshops • public speaking (keynote/panelist/moderator)
How Coca-Cola Turned Its Digital Publication Into a Global Phenomenon
Why Coke Ripped Up Its Staid Company Site to Go on a New Journey
How Coca-Cola Journey Made the Most of Its ‘Mad Men’ Moment and Drew 200,000 Readers
Inside Coke's Secret Formula to Increasing Web Traffic and Brand Relevance—Hint, Content's a Big Part of It
Content Marketing All-Stars Q&A: Jay Moye
A Look Deep Inside the Coca-Cola Newsroom: 'If This Wasn’t Successful, We Would Pull the Plug'
5 Branding Lessons From Coca-Cola Journey’s Second Anniversary
The Top 10 Brand Editors of 2014